Chatbots are simple, rule-based computer programs that are integrated into messaging apps. They are able to mimic human conversation and answer the most common questions. In addition to that, programs can be equipped with deep learning and AI (artificial intelligence) so they can adapt to customer behaviors.
Nowadays, people are more willing to interact with social media chatbots and this has led to a rise in their popularity on these platforms. Here are some ways in which you can begin utilizing chatbots in social media and reap the rewards of this amazing marketing tool.
Automated Customer Service
The largest consumer base is made up of millennials who are a tech-savvy generation with a preference for innovative ideas offered by technology today. The majority of them actually look forward to having experiences with chatbots from their favorite brands on social media.
That’s why it’s a great idea for brands to include chatbots in their marketing strategies on various social media platforms. You can use them for answering important questions on Facebook, providing content, and sending personalized offers on-demand – all of which helps to increase engagement from your audience.
Improved Access to Data
The use of intelligent chatbots will give you the ability to provide effective personalization for your customers based on data collected from their posts on social media as well as data gathered by the platforms themselves on their consumers.
In addition to that, all the queries that chatbots receive from users help to expand their own database using machine learning. As you can see, the possibilities and opportunities are endless for you to gather data on customer behavior, purchases, preferences, etc to further assist your marketing activities.
Engagement via Customer Support
People typically have tons of questions with regards to any brand they have business dealings with. For the most part, the questions are focused on the products or services. But, people sometimes want to know general information, like when something will be back in stock, or what day they’re delivery is coming, and so on.
This is where intelligent chatbots can really shine. They make the entire process of offering great customer support on social media as quick and seamless as it can be.