As far as digital marketing trends go, there are new ones to watch out for every year. In this article, we discuss some of the top digital marketing trends that you need to know in 2019. These have been proven to be effective across a wide range of industries, and they are set to continue offering great results even in the years to come.
1. Artificial Intelligence
A lot of the world’s simpler jobs are already being replaced with artificial intelligence. From customer care and messenger bots to robot security guards and automated payments – humans are being replaced at every level.
There are many reasons why companies are now leaning toward using AI for a variety of tasks in their businesses. AI can quickly and effectively analyze consumer search patterns and behavior. AI can also use data from different platforms, such as social media and blog posts to assist businesses in understanding more about their target audiences.
2. Video Marketing
Although it’s hardly a new trend, video marketing is gaining momentum as one of the most effective ways for brands to reach their ideal customers. The amount of video being consumed online is staggering, which means that online businesses that don’t get on board now will find it harder and harder to compete for their audience’s attention.
If it isn’t already the most important marketing trend right now, video marketing soon will be thanks to the ever-growing number of shoppable videos that allow consumers to buy from links directly within product videos.
3. Influencer Marketing
This is a type of marketing that involves focusing on key leaders to help drive your brand message to a much larger market than you normally would have access to. Influencers can be celebrities, YouTube or Instagram personalities, etc. Basically, it can be anyone who can spread the word about your products to their following through various social channels.